This X post is from the fan account
@beckyfanclub05
 (BECKY OFFICIAL), posted on January 26, 2026.Post content (translated to English):
📸 💜 : beccca and chagee.th Everyoneeee 🙌🏻 Don't forget to stop by the first CHAGEE Flagship Store in Thailand at ICONSIAM 🥰 #CHAGEETH #CHAGEETOGETHER
#ดื่มชาจีดีทุกวัน #CHAGEEICONSIAM
#CHAGEETHGrandOpening
#beckysangels #BeckyArmstrongIt includes 4 photos of Becky Armstrong promoting the brand:
  • She is wearing a white/off-white dress (elegant, flowy style).
  • In the images, she's holding red CHAGEE cups and/or a thermos flask.
  • Poses are taken in front of the store's signature golden/red CHAGEE branding, artistic wall designs, and interior decor.
  • Becky looks smiling, fresh, and very photogenic — typical idol/celebrity endorsement style shots.


Engagement (at the time of fetch):
  • Likes: ~977
  • Reposts: ~702
  • Quotes: 12
  • Replies: 6
  • Bookmarks: 26
  • Views: ~6.5K
The replies are mostly supportive fan comments in both Thai and English, praising the tea, Becky's beauty/cuteness, and excitement about visiting the store. Many echo the hashtags and express intent to go try the drinks.Overall, this is a promotional post encouraging fans to visit the grand opening of CHAGEE's flagship store in ICONSIAM (a major luxury mall in Bangkok), featuring Becky Armstrong as the brand ambassador/face for the Thai launch.

 Becky Armstrong (full name: Rebecca Patricia Armstrong) has partnered with CHAGEE (a premium Chinese tea brand) as part of their official launch and expansion into Thailand.

Here are the key details of the collaboration (based on current information as of late January 2026):
  • Role: Becky serves as the brand ambassador/face for CHAGEE in Thailand (often referred to as CHAGEE TH or CHAGEE Thailand). She is prominently featured in promotional materials, photoshoots, and social media campaigns to drive awareness and foot traffic during the brand's entry into the Thai market.
  • Main Focus: The collaboration centers on the grand opening of CHAGEE's first flagship store in Thailand, located at ICONSIAM (a major luxury shopping mall in Bangkok, on the G/Floor).
  • Grand Opening Period: The flagship store's launch event runs from January 30 to February 1, 2026 (or similar dates around late January/early February based on fan promotions).
  • Promotional Style: Becky appears in elegant, photogenic shots (e.g., wearing white/off-white outfits, holding signature red CHAGEE cups or thermoses) in front of the store's golden/red branding, artistic walls, and interior. These images are widely shared by fan accounts like
    @beckyfanclub05
    and others.
  • Hashtags & Campaign: Common tags include #CHAGEETH, #CHAGEETOGETHER, #ดื่มชาจีดีทุกวัน (Drink CHAGEE every day), #CHAGEEICONSIAM, #CHAGEETHGrandOpening, often paired with #BeckyArmstrong and #beckysangels.
  • Fan & Community Response: Posts encourage fans ("beckysangels") to visit the store, try the drinks, and support the brand. Engagement is strong among Thai and international fans, with reposts, likes, and comments praising both Becky's visuals and the tea offerings.
  • Context: This appears to be a targeted market-entry campaign for CHAGEE in Thailand, leveraging Becky's popularity (especially from her Girls' Love drama fame and growing endorsement portfolio) to attract younger audiences and fans to the new premium tea experience at a high-profile location like ICONSIAM.


No full official press release with contract duration, exclusivity details, or exact announcement date has surfaced widely yet, but fan-shared content and on-ground promotions confirm her active involvement starting around January 2026.If you're planning to visit or want updates on specific menu items she's promoting, the ICONSIAM store is the main spot right now! Let me know if you'd like more on her other endorsements or related news. 😊