A menos de 1 hora y media de su estreno, el vídeo oficial de "3.99" ya supera los 20 MIL likes en Youtube. 💲🛒
— Aria Stats (Fan Account) (@AriaBelaCharts) December 12, 2025
— Es su segundo vídeo MÁS rápido en lograr dicha cifra. pic.twitter.com/822Ygh5bte
Aria Bela’s new single “3.99” just premiered on YouTube, and within 90 minutes of the premiere countdown starting (before the actual video even went live), the video had already hit 20K likes. That makes it the second-fastest video in her entire career to reach that milestone, only behind her breakout viral hit from last year. The fan account that posted the screenshot is obviously thrilled, and the speed really is impressive for a reason: the thumbnail and concept immediately caught fire across Latin-pop Twitter and TikTok.
The music video itself is pure early-2000s/Barbie-core fantasy: pastel pinks and blues everywhere, giant toy-store shelves, shopping carts, and Aria dressed as a literal $3.99-priced doll complete with barcode and plastic packaging. The song is a melancholic Spanish-language pop track about sleepless nights, cheap love, and feeling “discounted” after a breakup; the contrast between the sugary-sweet visuals and the sad lyrics is exactly the kind of bittersweet vibe her core fanbase lives for. Production-wise it’s very hyperpop-leaning with heavy autotune, which has become her signature at this point. Reactions are, predictably, split down the middle. Her fans are calling it another instant classic and praising how quickly it’s gaining traction (some are already predicting 10M views in the first week). Meanwhile, a decent chunk of Twitter is roasting the title, the heavy vocal processing, and the “toddler-core” aesthetic pretty mercilessly; memes about “dollar-store Billie Eilish” and “Spirit Halloween soundtrack” are everywhere. Regardless of which side you’re on, the numbers don’t lie: love it or hate it, people are clicking, liking, and arguing about it nonstop, which means the rollout is working exactly as intended. At this rate “3.99” might actually become her biggest streaming week ever.
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