The X post you linked (from 

@SeriesBrasil
) features a clip of Ana Paula Renault, a veteran participant in BBB 26 (Big Brother Brasil 26), strongly criticizing the Quarto Branco (White Room) dynamic.In the video, she calls it inhumane, degrading, and an exploitation of social inequality — saying it's not real entertainment but rather a romanticization of cruelty.This particular post has gained massive traction: over 19K likes, 1.3K reposts, and 280K+ views.What is the Quarto Branco in BBB 26?It's a new endurance-style challenge at the start of the season. Candidates (mostly from the "Casa de Vidro" pre-selection phase) are locked in a completely white, minimal room with:
  • Constant bright lights (no darkness/day-night cycle)
  • Intermittent loud/annoying noises that prevent proper sleep
  • Severely limited food (mainly water and a few biscuits/crackers rationed out)
  • No real beds or comfort — participants often sit/sleep on the floor
The last ones to give up (by pressing a red button to quit) win entry into the main BBB house. It has lasted several days (some reports mention over 100+ hours for the final survivors), with people fainting from hunger, exhaustion, or stress. Several have already quit, while others (like Chaiany, Gabriela, Matheus, and Leandro) eventually made it in after extreme suffering.Why the controversy?
  • Ana Paula's take (as a house participant watching from inside) sparked huge debate — many agree it's exploitative, especially since it disproportionately affects lower-income contestants desperate for the prize money.
  • International media picked it up: Spanish outlet laSexta called it "Big Tortura Brasil" (Big Torture Brazil) and compared it to "Gran Hermano Guantánamo," criticizing the psychological torture aspect (sensory overload, sleep deprivation, isolation).
  • Inside the house and on social media, reactions are mixed:
    • Some praise the survivors for their resilience and entertainment value.
    • Others (including posts replying to the original clip) call it classist/racist exploitation, humiliating poor participants, or straight-up torture for ratings.
    • Funny/gross moments also went viral (e.g., someone allegedly smearing feces on walls, leading to messy incidents like ruined clothes).
The dynamic has now ended (as of today, Jan 18, 2026), with the final entrants joining the house amid celebrations — but also ongoing house drama (bed disputes, fights involving Ana Paula, etc.).Overall, it's one of the most talked-about and polarizing elements of BBB 26 so far, pushing debates about reality TV ethics, participant welfare, and how far shows can go for drama.