The X post you linked to (from 

@RyanJohn___
) is a viral roast of Colton Underwood from The Traitors US (Season 4). The caption reads:
"If shit-eating grin was a person #TheTraitors #TheTraitorsUS"It includes four close-up photos of Colton smirking/arrogantly smiling in different moments from the show, clearly mocking his facial expressions as smug or insufferably cocky.The post has gained significant traction (over 650 likes, thousands of views) because it taps into widespread fan frustration with Colton right now. Many viewers see him as overly confident, manipulative in gameplay, or just unlikeable overall.

Quick context on why people are reacting this way
  • Colton (former Bachelor lead, now out as gay) has been a polarizing figure this season.
  • A big flashpoint was a heated Round Table confrontation where Michael Rapaport accused him of being a Traitor and said something like "nobody in this room would be better at holding a secret than you." Many interpreted it as a low blow referencing Colton's past of hiding his sexuality for years → it backfired on Rapaport, who got banished (mostly because people found the comment personal/offensive, even though he insisted it was just game talk).
  • Colton pushed hard for Rapaport's banishment and came across as smug/vindictive to a lot of fans during and after that moment.
  • On top of that, older controversies from Colton's past (e.g., his behavior toward an ex, general Bachelor-era perceptions) have resurfaced, fueling extra dislike.
Replies under the post reflect the current vibeMost are piling on Colton with comments like:
  • "a face that needs to be punched"
  • "Colton Underwood is a terrible person Fuck Colton"
  • "i wanna punch it so bad"
  • "He’s such a dick"
  • "I want this fckrr GONEEEEEEEE"
  • "Fuck this guy, piece of shit"
A couple defend him or call out perceived homophobia/bigotry in the hate, but the overwhelming tone is negative—he's become one of the most hated players of the season for many.In short: The post perfectly captures the current wave of "Colton hate" among The Traitors fans, especially after that explosive episode. His smug vibe in those screenshots is exactly what a lot of people are reacting to right now.