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Coca-Cola’s annual Christmas advert is AI-generated again this year.

The company says they used even fewer people to make it — “We need to keep moving forward and pushing the envelope… The genie is out of the bottle, and you’re not going to put it back in” pic.twitter.com/g1dogxS8Tq

— DiscussingFilm (@DiscussingFilm) November 3, 2025

- Coca-Cola's 2025 "Holidays Are Coming" ad, a 78-second AI-generated film featuring festive animal characters like bears and otters alongside iconic red trucks traversing global landmarks, ends with Santa but shows glitches such as morphing tires and roads, highlighting current AI limitations in consistency.

- Building on 2024's backlash for AI depictions of humans that felt "uncanny," the company reduced its team to five specialists handling 70,000 clips via tools like Runway and Sora, framing the shift as inevitable progress: "The genie is out of the bottle."

- Public reaction on X and media leans heavily negative, with over 5,000 quotes decrying job losses for animators and "AI slop," sparking boycott calls and memes, though a minority praises it as innovative cost-saving amid advertising's digital evolution. 

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