St. Elizabeth Parish, southwestern Jamaica, is the first to be struck by Category 5 Hurricane Melissa. Winds of 185 mph (295 km/h) are tearing through the area, causing severe flooding and destruction.

 

Thai stars: You know them and you love them. Thanks to their influence, brands love them as much as we do. From #LingOrm to #FayePeraya, tap to see the Thai celebs dominating the fashion scene.😍https://t.co/8wS1088mey
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.#harpersbazaarsg #FreenSarocha #BeckyArmstrong pic.twitter.com/YjW2Joaorf

— Harper's BAZAAR Singapore (@HarpersBazaarSG) October 29, 2025

Harper's Bazaar Singapore's post spotlights 19 Thai celebrities as rising global fashion influencers, with LingOrm leading via viral Dior Paris Fashion Week appearances and a top ranking in Lefty's spring/summer 2026 influence report.

Key figures like Faye Peraya (Max Mara standout in Milan), Freen Sarocha (Valentino ambassador and Met Gala attendee), and Becky Armstrong (Chanel House Ambassador) exemplify youthful, versatile twists on luxury brands, driving trends through front-row sightings and campaigns.

The post's 41K+ views and enthusiastic fan replies highlight Thai stars' dedicated international fandoms, boosting brand visibility and cultural export of Thai style to global audiences.

 

LingOrm, the dynamic duo of Lingling Sirilak Kwong and Orm Kornnaphat Sethratanapong, has emerged as a significant force in the fashion world, particularly through their association with Dior. Their influence, especially highlighted during Paris Fashion Week, underscores a growing trend of Thai celebrities shaping global luxury fashion narratives. Here’s a deeper dive into their impact on Dior's brand presence:1. Breakout Moment at Paris Fashion WeekLingOrm's debut at Dior's Spring-Summer 2026 show on October 1, 2025, marked a pivotal moment. Their front-row presence alongside high-profile figures like Jimin of BTS generated massive social media buzz, with hashtags like #diorss26 (12.4 million uses) and #lingormdiorss26 (3.9 million uses) trending globally, according to Onclusive’s analysis of the event. This showcased their ability to amplify Dior’s reach, contributing to nine of the top 20 hashtags during Paris Fashion Week.

Their appearances were not just celebrity cameos; they were strategic moves by Dior to tap into the Southeast Asian market, where Thai "Girls’ Love" (GL) dramas—featuring LingOrm in series like The Secret of Us—have cultivated millions of devoted fans. This fanbase translated into 14.01% of social media mentions during the fashion week, per FashionNetwork.com, making them standout influencers.

2. Cultural and Market ImpactThe duo’s rise ties directly to the global popularity of Thai GL dramas, a genre that has exploded across Asia. Their Dior appearances capitalized on this cultural wave, positioning the brand as a leader in embracing diverse, youthful audiences. The Onclusive report noted that their influence helped Dior generate nearly 30 million aggregate mentions across six related hashtags, outpacing many traditional Western influencers.

Harper's Bazaar Singapore highlighted their elegant, tailored style—Lingling with refined silhouettes and Orm with versatile, contemporary touches—as aligning perfectly with Dior’s aesthetic under creative director Jonathan Anderson. This synergy boosted Dior’s appeal among Gen Z and millennial demographics, key targets for luxury brands.

3. Quantitative InfluenceLefty and Karla Otto’s Womenswear SS26 report ranked LingOrm as the most influential pair at the Spring-Summer 2026 season, a testament to their social media pull. Their viral content, including stunning visuals from the Dior show, drove engagement spikes, with the October 1st event peaking at 2:40 p.m. UTC, as noted in the Onclusive study (153.6 million total audience reach).

Dior’s decision to invite them reflects a calculated expansion strategy, building on existing partnerships with stars like Jisoo (BLACKPINK). LingOrm’s massive followings in Thailand and beyond—amplified by fan campaigns—have made them indispensable to Dior’s digital marketing playbook.

4. Fan and Industry ReceptionThe X thread following Harper's Bazaar Singapore’s post (e.g., @SUPPORTFOR00K

’s reply) shows fervent fan support, with users like @linglingsirilak

 being celebrated for her “light” and journey. This grassroots enthusiasm translates into real-world impact, as brands leverage such loyalty for campaigns and events.

Industry observers, as per FashionNetwork.com, note that LingOrm’s success signals a shift where Asian celebrities, especially from niche genres like GL dramas, are rewriting influencer dynamics, bypassing traditional media for direct social media dominance.

5. Future ImplicationsAs of October 29, 2025, LingOrm’s influence is poised to grow, with Dior likely to feature them in future collections or campaigns, especially given their proven ROI in social media metrics. Their ability to blend cultural authenticity with high fashion positions them as long-term assets for Dior’s global strategy.

The duo’s upcoming projects and continued front-row appearances could further solidify Thailand’s role as a fashion powerhouse, with Dior at the forefront of this movement.

In summary, LingOrm’s Dior influence is a blend of strategic brand alignment, cultural resonance, and unparalleled digital engagement, making them a cornerstone of the luxury house’s modern outreach. Their impact, measurable in millions of mentions and industry rankings, highlights a new era where Thai stars are not just participants but trendsetters in global fashion.