Most Mentioned Artists on X during Milan Fashion Week SS26, according to Talkwalker: (tracking period - Sep 23–29, 2025)

GLOBAL TRENDS,INSTANT CAPTURE

Most Mentioned Artists on X during Milan Fashion Week SS26, according to Talkwalker: (tracking period - Sep 23–29, 2025)

 



 

  • K-pop Dominance in Fashion Buzz: BTS member Jin leads with 2.2 million X mentions for his Gucci appearance at Milan Fashion Week SS26, followed closely by ENHYPEN (1.9M for Prada), highlighting South Korean idols' outsized social media impact during the September 23-29, 2025, tracking period per Talkwalker data.
  • Brand and Idol Pairings: The top 10 features idols like Stray Kids' Hyunjin (950K for Versace) and Aespa's Karina (1.1M for Prada), illustrating strategic collaborations that drive viral engagement, with group efforts like ENHYPEN's Prada show generating nearly 2 million collective mentions.
  • Fan-Driven Amplification: Replies and shares emphasize individual stars like Jin and Hyunjin, with fans celebrating "royalty" status and unmatched power, reflecting organized ARMY and STAY campaigns that elevate fashion events into global pop culture moments on X.

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