“Just leave the girl alone. She can say whatever she wants. Doesn't affect my my life whatsoever: It’s just about relevance not intelligence. Be kind. All brands inspire me. There is room for everyone. And hopefully we can all stop.”
— Pop Crave (@PopCrave) October 18, 2025
— Selena Gomez in social media post pic.twitter.com/pwRv9kLrxY
PopCrave shares Selena Gomez's deleted Instagram story defending Hailey Bieber against fan backlash from Bieber's October 14 WSJ interview, where she stated her Rhode brand draws no inspiration from other beauty lines, interpreted by fans as a dig at Gomez's Rare Beauty.
The post revives a decade-old feud rooted in both women's past relationships with Justin Bieber, escalating in 2025 through subtle social media jabs and Bieber's multiple magazine mentions of Rare Beauty in Vogue, Puck, and WSJ, contrasting Gomez's public calls for unity.
Gomez's phrasing—"It's just about relevance not intelligence"—sparks divided replies accusing her of passive-aggression during her honeymoon, underscoring how celebrity brand rivalries often fuel fan-driven toxicity despite overt peace gestures.
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