adidas enlisted Katt Williams for its latest AE 2 ad and look man yall got it. We’re witnessing a legendary marketing run right now ๐ pic.twitter.com/gor6OhkERB
— Nice Kicks (@nicekicks) October 24, 2025
Adidas's AE 2 campaign escalates sneaker rivalry by enlisting Katt Williams to roast Shai Gilgeous-Alexander's Converse shoes in a stand-up comedy ad, praising Edwards' dunking prowess while dismissing Shai's "lil poems" and outdated brand.
The ad ties into real NBA history, referencing Edwards leading the league in threes last season and countering Converse's May 2025 diss after the Thunder ousted the Timberwolves in playoffs.
With 99k views and 350 likes shortly after posting, the campaign exemplifies savvy marketing that blends humor, athlete loyalty, and competitive banter to drive hype for the AE 2 release.
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