สื่อดังประกาศผล! “เบ็คกี้” มูลค่าEMV อันดับหนึ่งของโลก ทุบสถิติตัวเองจาก 172 ล้านสู่มูลค่าสื่อ 363ล้านบาท
— daradaily (@daradaily) June 2, 2025
อ่านข่าวต่อ : https://t.co/v1a12NDcV1 #เบ็คกี้รีเบคก้า #beckysangels #daradaily #ดาราเดลี่ #ข่าวบันเทิง
On June 2, 2025, Thai media outlet *daradaily* announced that Thai-British actress Rebecca Patricia "Becky" Armstrong achieved a groundbreaking milestone at the 2025 Cannes Film Festival. According to a Vogue Business report, Becky secured the top spot globally for Earned Media Value (EMV), generating an impressive $11.1 million USD (approximately 363 million THB) in media value. This achievement shattered her previous record of 172 million THB, marking a significant leap in her global influence. The post highlights her appearance at Cannes as a L'Oréal Paris ambassador, showcasing her growing prominence in both the entertainment and fashion industries. Accompanying images from Vogue Business and other sources emphasize her standout presence on the red carpet and her ranking as the number one influencer at Cannes 2025, outshining other global stars.
Becky Armstrong’s record-breaking performance at Cannes 2025 is a testament to her meteoric rise as a global icon. As the first Thai actress to achieve the highest EMV at the festival, she has not only made history but also put Thai talent on the world stage in an unprecedented way. Her EMV of $11.1 million—more than doubling her previous record—reflects her ability to captivate audiences and brands alike, a feat made even more remarkable given the competitive landscape of Cannes, where stars like Alia Bhatt and luxury brands such as Gucci and Chanel also made strong showings.
What stands out is Becky’s journey: from her acting debut in 2020 with a secondary role in *TharnType 2: 7 Years of Love* to her breakout lead in *Gap: The Series* in 2022, and now her role as a fashion muse and L'Oréal Paris ambassador. Her association with prestigious brands like Chanel (where she was named an ambassador in March 2025) and her stunning appearances at Cannes have solidified her as a cultural bridge between Thailand and the global entertainment industry. The fact that the 2025 Cannes Film Festival generated $203 million in total EMV on Instagram (more than double the previous year’s $86.3 million, as per Vogue Business) underscores the event’s growing influence as a platform for luxury storytelling—and Becky’s top ranking proves she’s at the forefront of this evolution.
This achievement is not just a personal victory for Becky but a proud moment for Thailand, as reflected in the enthusiastic responses from fans and Thai media. Hashtags like #เบ็คกี้อันดับ1ของโลก (Becky Number 1 in the World) and #beckysangels trended widely, showcasing the immense support from her fanbase. As Southeast Asian cinema also gains traction at Cannes—with Thailand presenting its first film in a decade at the festival—Becky’s success signals a broader cultural moment for the region. Her story is one of talent, timing, and tenacity, and it will be exciting to see how she continues to redefine global stardom.
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