"Glamour Meets Empowerment: L'Oréal Paris TH's Worth It 2025 Event Unveiled! #WorthIt2025"

 

🎉งานยิ่งใหญ่สุดอลังแห่งปี #WorthIt Event 2025​
🗓️6 มิ.ย. 68 เวลา 18:00 น. เป็นต้นไป ณ One Bangkok

♥️พร้อมพบกับ L'Oreal Paris Thailand Family ชมพู่ อารยา, ณิชา ณัฏฐณิชา, เจมีไนน์ นรวิชญ์, เบ็คกี้ รีเบคก้า และ มาดามแป้ง นวลพรรณ ที่จะมาส่งต่อแรงบันดาลใจให้กับทุกคน#LOrealParisTH pic.twitter.com/H735oSNydu

— L'Oréal Paris TH (@LOrealParisTH) May 30, 2025

 

L'Oréal Paris Thailand announced their grand event, "Worth It 2025," scheduled for June 6, 2025, at One Bangkok, starting at 6:00 PM. The event promises to be a spectacular affair, featuring the L'Oréal Paris Thailand Family, including celebrities like Chompoo Araya, Nicha Nattasha, Gemini Norawit, Becky Rebecca, and Madam Pang Nualphan, who will share inspirational messages. The event will also include a "Walk Your Worth Runway" with notable "Women of Worth" figures, a red carpet moment with various Thai actors, and a "Worth It Exhibition" showcasing L'Oréal Paris's 115-year history. The red carpet segment will be live-streamed from 6:45 PM to 7:45 PM on Plan B billboards across Bangkok, as well as on L'Oréal Paris Thailand's Facebook and X platforms. Fans expressed excitement, particularly for seeing Becky, with hashtags like #beckysangels and #LOrealParisTH trending in the replies.

### Commentary

The "Worth It 2025" event by L'Oréal Paris Thailand is shaping up to be a significant celebration of beauty, empowerment, and legacy, aligning perfectly with the brand’s global "Because You’re Worth It" ethos. By hosting this at One Bangkok, a modern and prestigious venue, L'Oréal is clearly aiming for a high-profile, glamorous affair that resonates with its audience in Thailand. The inclusion of prominent Thai celebrities and influencers like Chompoo Araya and Becky Rebecca ensures a strong local connection, while the "Women of Worth" segment highlights the brand’s commitment to recognizing impactful women, a theme echoed in their global initiatives like the Lights on Women’s Worth Award at Cannes 2025.

The event’s structure—combining a runway, red carpet, and exhibition—creates a multi-faceted experience that not only promotes L'Oréal’s products but also its values of empowerment and sustainability, as seen in their LEED-certified efforts in Thailand. The live-streaming on billboards and social media platforms is a smart move to engage a broader audience, amplifying the event’s reach and impact. The excitement from fans, especially for Becky, indicates a successful marketing strategy, leveraging star power to drive engagement. Overall, this event seems poised to be a landmark moment for L'Oréal Paris Thailand, blending glamour with purpose in a way that’s likely to leave a lasting impression.